Marabou Digital Out of Home campaign
School project.
Brief: Create a DOOH campaign for Swedish chocolate maker Marabou. We started the case with a real life field research of current and existing campaigns. Out conclusion was that "less is more", and then we created a simple, but delicious, campaign.
Copy: "Behöver du måndagspepp? Finns där choklad finns!"
(Loose translation: In need of Monday-hype? Available where the chocolate is!)
The campaign is interactive and adapt both to the day, as well as the place. The campaign changes day to day and the arrows points to the places where the chocolate is available. (Which is pretty much everywhere.) The copy is both cooky and tongue in cheek, all in accordance with the Marabou brand.
Made together with Ia Wik and Johan Ekström, Medieinstitutet 2019.
School project.
Brief: Create a DOOH campaign for Swedish chocolate maker Marabou. We started the case with a real life field research of current and existing campaigns. Out conclusion was that "less is more", and then we created a simple, but delicious, campaign.
Copy: "Behöver du måndagspepp? Finns där choklad finns!"
(Loose translation: In need of Monday-hype? Available where the chocolate is!)
The campaign is interactive and adapt both to the day, as well as the place. The campaign changes day to day and the arrows points to the places where the chocolate is available. (Which is pretty much everywhere.) The copy is both cooky and tongue in cheek, all in accordance with the Marabou brand.
Made together with Ia Wik and Johan Ekström, Medieinstitutet 2019.
